I’m Madeleine

I help high-potential creatives turn their talents into brands, so they can dedicate their time and energy to pursuing their own goals, not someone else’s.

As a social media strategist and online business coach, I specialise in digital marketing & branding strategy for ambitious creatives and business owners who are ready to take back control of their lives.

I can help, because I did it first.

I’ve landed every job I wanted on the first try, except this one. Creating a brand is no joke. Seriously - I went from running a beauty brand in London to living with my mum, watching webinars at 3am and trying to figure out if I could pitch myself for a Queer Eye intervention.

Luckily, that’s the bit I’ll help you skip.


How I Can Help

With a professional background in marketing, a freelance career in branding and now personal experience starting my own business, I offer a range of services to help other highly driven individuals define what makes them marketable, strengthen those qualities into a brand and then launch that brand into the world. Examples of my work can be found here.


digital strategy


instagram management


1:1 Branding sessions


Copy & Features Writing



Find a full list of my services here. Bespoke multi-category packages are available upon request.

 I’m currently looking for a small number of beta clients to trial my coaching program in exchange for feedback.

If you’re an ambitious creative who either has an existing brand or is ready to start one, please fill out the form below.

Otherwise, keep an eye on my instagram to be notified when the full program launches!




Follow @SocialScheming on Instagram