Hello! I'm Maddi.
By the time I turned 25 I'd moved continents seven times. Home to me is Australia, but half my life is inside a laptop and I'm happiest when I'm traveling, so building myself a career online was probably an inevitability.
Living in London, I worked with brands as an in-house marketing manager, online content creator and all-round branding strategist. I've overseen everything from PR, influencer outreach and events to the development of custom online features like branded interviews, bespoke social campaigns and long-form profile pieces.
Combine this experience with my lifelong penchant for scheming (and love of MTV's Catfish), and it's hardly surprising that I ended up addicted to the process of building intricate online identities. For brands. Not catfishing. Mostly.
I started my YouTube channel in 2011, and have been blogging on and off - admittedly with varying degrees of finesse - since I was fifteen. Growing up comfortably cradled in the warm embrace of social media (I am that one friend who actually uses twitter), few things come quite as intuitively to me as interacting with an online audience.
Each brand or individual has their own identity, and a public presence needs to reflect that; what works phenomenally in one case will crash and burn when applied somewhere it doesn't quite fit, and a theoretical knowledge of algorithms and hashtags will only get you so far.
Luckily, I also have those bases covered. Even on Pinterest.
Creative scheming is my strongest suit; mix that with social media & a solid aesthetic and we're in business.