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In a non-existential sense

My name is Maddi [Mady/Marry/Medi if you work at Starbucks] and I am a writer, online content strategist & professional-grade schemer. I daresay you will be reading more than enough about my professional life further down this page, but if you would like to delve into the inner workings of my mind (particularly an endless quest to devise the perfect goal-setting strategy and limitless adoration of Scandinavia) you can find my inconsistent yet charming blog below. Please do not hold me responsible for anything published before 2015.



What is Social Scheming

Social Scheming is a vehicle for small businesses & entrepreneurs to amplify their digital presence and define their unique brand message.

I don’t believe it’s necessary for every business to have a full-time social media manager working on site five days a week, but it is essential to invest in maintaining some sort of accessible online identity.

Everywhere you look, regardless of industry, there’s someone absolutely killing it with their digital strategy. Seeing this can be incredibly inspiring, but it can also feel discouraging if your own online presence doesn’t measure up. You’re already an expert in your field… do you need to be a digital marketing master too?

No. Moulding minds through the magic of technology may not be second nature to you, and that’s absolutely fine. Social media strategy is a job in itself for a reason, and luckily it’s one of the easiest aspects of your business to outsource!

Whether you feel completely out of your depth navigating Tailwind and Buffer, or simply don’t have the spare time to create content calendars and style impeccable flatlays, it’s time to eliminate the stress and guesswork. And not at the cost of your own visibility.

From website copy that will have potential clients enthralled, to a Pinterest strategy that triples your monthly traffic, your business deserves to operate at its highest potential. Together we’ll make it easier than ever for people to find you, and get them to stick around once they do.

Get started here.

A Bit more about me…

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By the time I turned 25 I'd moved continents seven times. 

Home to me is Australia, but more often than not most of my life is either inside a laptop or on the other side of the world, so building myself a career online was probably inevitable.

Living in London, I worked with brands as an in-house marketing manager, online content creator and all-round branding strategist. I've overseen everything from PR, influencer outreach and events to the development of custom online features like branded interviews, bespoke social campaigns and long-form profile pieces.

Combine this experience with my lifelong penchant for scheming (and love of MTV's Catfish), and it's hardly surprising that I ended up addicted to the process of building intricate online identities. For brands. Not catfishing. Mostly.

I started my YouTube channel in 2011, and have been blogging on and off - admittedly with varying degrees of finesse - since I was fifteen. Growing up comfortably cradled in the warm embrace of social media (I am that one friend who actually uses twitter), few things come quite as intuitively to me as interacting with an online audience.

Each brand or individual has their own identity, and a public presence needs to reflect that; what works phenomenally in one case will crash and burn when applied somewhere it doesn't quite fit, and a theoretical knowledge of algorithms and hashtags will only get you so far. Luckily, I also have those bases covered. Even on Pinterest.

Creative scheming is my strongest suit; mix that with social media & a solid aesthetic and we're quite literally in business.

For specific examples of my work, visit my portfolio.


Work With Me

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