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Website creation, branding development & content creation for ‘The Feel Design’

This project was the definition of working from the ground up.  The Feel  is a new venture and total rebrand for interior & exterior designer Francesca, so it would be an understatement to say there was a lot of work to be done. When I came onboard not only were there no existing social channels, but there was also no website to speak of. However, when a brand is as passion-driven as this there is plenty to draw inspiration from, and things quickly took form.  In order to create additional images to fill out the website we held a photoshoot at an apartment in Hawthorn, and these photos will also be repurposed to create a mock up of the marketing packages she will be offering her clients. In addition to the site creation, copy writing and social channel set up, I also created a proposed two month content bank (pictured right and below) and scheduled on-site blog content to get them on their way.

This project was the definition of working from the ground up. The Feel is a new venture and total rebrand for interior & exterior designer Francesca, so it would be an understatement to say there was a lot of work to be done. When I came onboard not only were there no existing social channels, but there was also no website to speak of. However, when a brand is as passion-driven as this there is plenty to draw inspiration from, and things quickly took form.

In order to create additional images to fill out the website we held a photoshoot at an apartment in Hawthorn, and these photos will also be repurposed to create a mock up of the marketing packages she will be offering her clients. In addition to the site creation, copy writing and social channel set up, I also created a proposed two month content bank (pictured right and below) and scheduled on-site blog content to get them on their way.

Madeleine was extremely professional to work with. She has a real gift for writing and copy; I certainly could never have done it without her. Highly recommend!
— Francesca Elischer, Managing Director
As a new presence on the market and a design-based brand, creating a visually inspiring social presence was essential. Not having enormous amount of existing content to draw from, I used what I did have access to and created a colour-focused instagram identity, with posts gradually flowing from tone to tone.

As a new presence on the market and a design-based brand, creating a visually inspiring social presence was essential. Not having enormous amount of existing content to draw from, I used what I did have access to and created a colour-focused instagram identity, with posts gradually flowing from tone to tone.

 

 

INTERVIEWS & PROFILES

Brianne Worth - YouTube & Founder of Rift Supply Co.

Brianne Worth - YouTube & Founder of Rift Supply Co.

Jo Wood - Natural Beauty Entrepreneur

Jo Wood - Natural Beauty Entrepreneur

Marissa Hermer - Ladies of London

Marissa Hermer - Ladies of London

Charli Cohen - Contemporary Activewear Designer

Charli Cohen - Contemporary Activewear Designer

Kate Pope - Make Up Artist

Kate Pope - Make Up Artist

Gabriella Pisani - Founder of By Gabriella London

Gabriella Pisani - Founder of By Gabriella London

Nichola Joss - Celebrity Facialist

Nichola Joss - Celebrity Facialist

Abbie May Hopkins - Make Up Artist

Abbie May Hopkins - Make Up Artist

Clean Beauty Co.

Clean Beauty Co.

Alice Hart-Davis - British Journalist

Alice Hart-Davis - British Journalist

Patsy O'Neill - Make Up Artist

Patsy O'Neill - Make Up Artist

Vanessa Rivers & Becky Van Dijk - Founders of We Are Travel Girls

Vanessa Rivers & Becky Van Dijk - Founders of We Are Travel Girls

Eric Polito - Make Up Artist

Eric Polito - Make Up Artist

 

BRANDED SOCIAL CONTENT

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Little Black Book Uber Eats Vogue
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Clean Beauty Co
Blogosphere Event
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MDD Instagram
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Squirrel Sisters
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Starbucks
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Samaya Ayurveda
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Blogosphere Event
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Dr Lipp
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Thyme2
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Blog Content