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Website creation, branding development & content creation for ‘The Feel Design’

This project was the definition of working from the ground up.  The Feel  is a new venture and total rebrand for interior & exterior designer Francesca, so it would be an understatement to say there was a lot of work to be done. When I came onboard not only were there no existing social channels, but there was also no website to speak of. However, when a brand is as passion-driven as this there is plenty to draw inspiration from, and things quickly took form.  In order to create additional images to fill out the website we held a photoshoot at an apartment in Hawthorn, and these photos will also be repurposed to create a mock up of the marketing packages she will be offering her clients. In addition to the site creation, copy writing and social channel set up, I also created a proposed two month content bank (pictured right and below) and scheduled on-site blog content to get them on their way.

This project was the definition of working from the ground up. The Feel is a new venture and total rebrand for interior & exterior designer Francesca, so it would be an understatement to say there was a lot of work to be done. When I came onboard not only were there no existing social channels, but there was also no website to speak of. However, when a brand is as passion-driven as this there is plenty to draw inspiration from, and things quickly took form.

In order to create additional images to fill out the website we held a photoshoot at an apartment in Hawthorn, and these photos will also be repurposed to create a mock up of the marketing packages she will be offering her clients. In addition to the site creation, copy writing and social channel set up, I also created a proposed two month content bank (pictured right and below) and scheduled on-site blog content to get them on their way.

 
As a new presence on the market I felt  The Feel  needed a visual point of difference from the flood of other interior design accounts competing for attention. Additionally, as a design-based brand, creating a visually inspiring social presence was essential. Not having enormous amount of existing content to draw from during  The Feel’s  initial stages, I used what I did have access to and created a colour-focused instagram identity, with posts gradually flowing from tone to tone.  In addition to the Instagram account, The Feel is now also present on Facebook, and their existent Pinterest account has been rebranded and fully SEO-optimised. Their day-to-day social management is temporarily in-house, but we hope to work together again in the future!

As a new presence on the market I felt The Feel needed a visual point of difference from the flood of other interior design accounts competing for attention. Additionally, as a design-based brand, creating a visually inspiring social presence was essential. Not having enormous amount of existing content to draw from during The Feel’s initial stages, I used what I did have access to and created a colour-focused instagram identity, with posts gradually flowing from tone to tone.

In addition to the Instagram account, The Feel is now also present on Facebook, and their existent Pinterest account has been rebranded and fully SEO-optimised. Their day-to-day social management is temporarily in-house, but we hope to work together again in the future!

 
 

 
 
 
 
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INTERVIEWS & PROFILES

Brianne Worth - YouTube & Founder of Rift Supply Co.

Brianne Worth - YouTube & Founder of Rift Supply Co.

Jo Wood - Natural Beauty Entrepreneur

Jo Wood - Natural Beauty Entrepreneur

Marissa Hermer - Ladies of London

Marissa Hermer - Ladies of London

Charli Cohen - Contemporary Activewear Designer

Charli Cohen - Contemporary Activewear Designer

Kate Pope - Make Up Artist

Kate Pope - Make Up Artist

Gabriella Pisani - Founder of By Gabriella London

Gabriella Pisani - Founder of By Gabriella London

Nichola Joss - Celebrity Facialist

Nichola Joss - Celebrity Facialist

Abbie May Hopkins - Make Up Artist

Abbie May Hopkins - Make Up Artist

Clean Beauty Co.

Clean Beauty Co.

Alice Hart-Davis - British Journalist

Alice Hart-Davis - British Journalist

Patsy O'Neill - Make Up Artist

Patsy O'Neill - Make Up Artist

Vanessa Rivers & Becky Van Dijk - Founders of We Are Travel Girls

Vanessa Rivers & Becky Van Dijk - Founders of We Are Travel Girls

Eric Polito - Make Up Artist

Eric Polito - Make Up Artist

 

BRANDED SOCIAL CONTENT

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Little Black Book Uber Eats Vogue
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Clean Beauty Co
Blogosphere Event
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MDD Instagram
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Squirrel Sisters
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Starbucks
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Samaya Ayurveda
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Blogosphere Event
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Dr Lipp
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Thyme2
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