This project was the definition of working from the ground up. The Feel is a new venture and total rebrand for interior & exterior designer Francesca, so it would be an understatement to say there was a lot of work to be done. When I came onboard not only were there no existing social channels, but there was also no website to speak of. However, when a brand is as passion-driven as this there is plenty to draw inspiration from, and things quickly took form.
In order to create additional images to fill out the website we held a photoshoot at an apartment in Hawthorn, and these photos will also be repurposed to create a mock up of the marketing packages she will be offering her clients. In addition to the site creation, copy writing and social channel set up, I also created a proposed two month content bank (pictured right and below) and scheduled on-site blog content to get them on their way.