Maddi McGowan



Work With Me

All packages and plans include a preliminary front-end social audit, on-boarding survey and 60 minute consultation via Skype.



  • Two social platforms

  • External audit of all platforms

  • Clarification of brand voice

  • Defined content categories and themes to build upon

  • Branding mood board

  • Two weeks worth of banked content

  • Written summary of strategy and brand tone moving forward

  • Content planner template

  • Any necessary PSD templates

  • Suggested posting times and tools

  • One month of included support

AUD $960



  • Up to four social platforms

  • External audit of all platforms

  • Analytics audit of all platforms

  • Suggested posting times and tools

  • Defined content categories and themes to build upon

  • Branding mood board

  • One month's worth of content

  • Optimisation of all platform banners, bios and icons

  • Content planner template

  • Stat tracker spreadsheet

  • One month of included support

  • One month of full management half price

AUD $1470

Big Bang Kickstarter

  • Full Premium strategy package AND

  • One month Premium social management, plus:

  • Creation of up to 3 new platforms

  • Copy edit & rewrite of up to three website pages

  • Publishable written interview with founder, face of brand or individual of your choosing

  • Four keyword-optimised blog posts

  • Additional 20 posts banked

  • Additional month of support

  • Additional month of management half price

AUD $4100


Note: All management plans are priced as an ongoing monthly retainer and scaled based on the level of original content creation required

Casual Gram

  • Instagram only

  • Daily posts

  • Full service scheduling & posting

  • Maintenance of existing tone and content strategy

  • Content primarily provided and/or sourced, rather than created (unless otherwise agreed)

  • Content plan updated weekly via google docs

  • Maintenance of comment section

AUD $850 /month


  • Instagram only*

  • Initial platform audit included

  • Fortnightly content plans provided one week prior

  • Full service scheduling and posting

  • Optional inclusion of Instagram Stories as and when discussed

  • Combination of provided, sourced and created material

  • Optimised hashtags

  • Regular community interaction

  • Fortnightly growth report

  • Optional weekly check-in via email

*Can be substituted for another platform if necessary, but terms may differ. Discuss in consultation.

AUD $1050-1300 /month


  • Instagram, Facebook & Pinterest

  • Twitter available on request, please discuss in consultation

  • Initial platform audit included

  • Optimisation of all banners, bios and icons

  • Fortnightly content plans sent 1 week prior for approval (Instagram & Facebook only)

  • Full service scheduling and posting

  • Optimised hashtags and keywords, where applicable

  • Regular community interaction and Instagram audience building

  • Fortnightly growth report for each platform

  • Optional weekly check-in via email

  • Monthly 60 minute check-in via skype or email

  • Blog posts and other written web content available as add-ons, see section below.

AUD $1580-2400 /month


Pure Content items and packs do not require the full on-boarding process and can be arranged entirely via email.

Online Features & Copywriting

  • Blog posts

  • Branded interviews

  • Bios & profile pieces

  • Articles

  • Website copy

  • Press releases

Social Content

All one-off content packs are created based on your individual needs and can include anything from graphics creation and product photography to Pinterest board creation and sourcing content relevant to your audience for Facebook. Send a message letting me know what you need and we can create a package.

If you need it, I'll provide it. Think of me as a refined Genie-esque online content concierge.


Let's Go

Name *
Don't overthink it.
Anything goes, but a vague scope of work is always helpful.