Maddi McGowan

Services

 

Work With Me

All packages and plans include a preliminary front-end social audit, on-boarding survey and 60 minute consultation via Skype.


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Basic

  • Two social platforms

  • External audit of all platforms

  • Clarification of brand voice

  • Defined content categories and themes to build upon

  • Branding mood board

  • 20 social posts banked content

  • Written summary of strategy and brand tone moving forward

  • Content calendar template

  • Essential PSD templates for each platform’s optimum dimensions

  • Recommended posting times and scheduling tools

  • One month of ongoing support

AUD $960

 

Premium

  • Up to four social platforms

  • External audit of selected platforms

  • Analytics audit of select platforms

  • Suggested posting times and tools

  • Defined content categories and themes to build upon

  • Branding mood board

  • One month's worth of content

  • Optimisation of all platform banners, bios and icons

  • Content planner template

  • Stat tracker spreadsheet

  • One month of ongoing support

  • One month of full management half price

AUD $1470

Big Bang Kickstarter

  • Full Premium strategy package AND

  • One month Premium social management, plus:

  • Creation of up to 3 new platforms

  • Copy edit & rewrite of up to three website pages

  • Publishable written interview with founder, face of brand or individual of your choosing

  • Four SEO/keyword-optimised blog posts

  • Additional 20 social posts banked

  • Additional month of ongoing support

  • Additional month of management half price

AUD $4100

 
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Note: All management plans are priced as an ongoing monthly retainer and scaled based on the level of original content creation required

Casual ‘Gram

  • Instagram only

  • Daily posts

  • Full service scheduling & posting

  • Maintenance of existing tone and content strategy

  • Content primarily provided and/or sourced, rather than created (unless otherwise agreed)

  • Content plan updated weekly via google docs

  • Community management

  • Weekly check-in via email

AUD $850 /month

Influence

  • Instagram only*

  • Initial platform audit included

  • Fortnightly content plans provided one week prior

  • Full service scheduling and posting

  • Optional inclusion of Instagram Stories as and when discussed

  • Combination of provided, sourced and created material

  • Optimised hashtags

  • Community management

  • Fortnightly growth report

  • Monthly 30 minute check-in via Skype

*Can be substituted for another platform if necessary, but terms may differ. Discuss in consultation.

AUD $1050-1300 /month

Premium

  • Instagram, Facebook & Pinterest

  • Twitter available on request, please discuss in consultation

  • Initial platform audit included

  • Optimisation of all banners, bios and icons

  • Fortnightly content plans sent 1 week prior for approval (Instagram & Facebook only)

  • Full service scheduling and posting

  • Optimised hashtags and keywords, where applicable

  • Community management

  • Fortnightly growth report for each platform

  • Optional weekly check-in via email

  • Monthly 60 minute or fortnightly 30 minute check-in via Skype

  • Blog posts and other written web content available as add-ons, see section below.

AUD $1580-2400 /month

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Pure Content items and packs do not require the full on-boarding process and can be arranged entirely via email.

Online Features & Copywriting

  • Blog posts

  • Branded interviews

  • Bios & profile pieces

  • Articles

  • Website copy

  • Press releases

Social Content

All one-off content packs are created based on your individual needs and can include anything from graphics creation and product photography to Pinterest board creation and sourcing content relevant to your audience for Facebook. Send a message letting me know what you need and we can create a package.

If you need it, I'll provide it. Think of me as a refined Genie-esque online content concierge.

 

Let's Go

 
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Don't overthink it.
Anything goes, but a vague scope of work is always helpful.